Emily Veitch has just joined the Peppermint Source team as a multi-talented writer, strategist and project manager.
She comes from an advertising background and has recently completed an Honours degree in Strategic Planning. (We admire anyone who manages to study while they’re working full time!) She’s interested in brand equity, contact management and design thinking and when she’s not working, you can find her running, cooking for and entertaining friends and family, or reading a good book in the sun.
We asked her a few questions:
PS: If you could work on ANY brand in the world, what would it be and why?
EV: Roxy. It’s a brand that I truly believe is built on all the ‘right’ principles. It’s a healthy brand in terms of its identity and infrastructure and has really wholesome equity. They do all the right things in the right way – through hard work and great quality. They’re a really ‘healthy’ brand without being pious or boring. Other brands should really hold them as a benchmark.
PS: What’s been the most interesting thing about your new job at Peppermint Source so far?
EV: Working outside of the city centre! No, probably that I’ve learnt more about online in the last three weeks than I have in the last three years. We’re working on some really amazing things like online content strategy, new web copy and web trends.
PS: What brand has made you sit up and take notice recently?
EV: I adore the packaging on the Benefit cosmetics range. It’s practically art. With branding like that, they don’t even need to advertise.
PS: If you didn’t work in marketing, what would you be doing?
EV: I’d probably be a marine biologist. I was pretty much brought up on the beach and am obsessed with all things oceanic!
Welcome, Emily! It’s great to have you on board.
Well done Emmy, I m sure youll be a huge asset to the company. They are very lucky to have got you!
moo