Social media strategy
OPTION 1: Social media basics
- Need to get your brand on social media, but don’t know where to start? Try this quick overview of what social media is all about. This fun and interesting 3-hour workshop with your team (up to 8 people), introduces you to the various social media platforms and how brands can use them to help achieve their business goals. We look at what to consider before you begin, the importance of content, community management, common mistakes and best practices. You’ll learn the basics and will have a better idea about what your brand’s approach should be – and what it will take to make it a success.
OPTION 2: Social media for your business
- Keen to have a go at devising your own social media strategy? This bespoke package is the perfect foundation. First we’ll do an audit of your current social media presence and a review of your competitors (local and some international) on social media. Based on these, and on your objective, which we’ll ask you for in advance, we will structure and run a customised 1-day social media workshop for you. This covers everything from our ‘Social media basics’ session but is tailored to YOUR brand and industry. Have a look at the table on the next page to see the details of what is covered. You will learn social media basics and will get solid, practical and implementable advice on how to make the most of channels like Facebook and Twitter for your brand. This package will equip you with the ideas and guidelines for developing and implementing your own social media strategy.
OPTION 3: Complete social media strategy
- For companies and brands who need to take their social media seriously and have limited expertise in house, this ‘full monty’ is ideal. You get the audit, competitor review and tailored 1-day workshop from our ‘Social media for your business’ package AND a detailed social media strategy document, which covers everything you’d expect from a comprehensive strategy. Have a look at the table on the next page to see what is included in detail. This package will give you detailed advice, practical recommendations and tons of confidence to launch or improve your social media activities. You’ll refer to the strategy often as you create and distribute content, and engage with your online audiences.
General marketing services (often integrating social media)
Marketing strategy (‘healthcheck’) and implementation planning.
Need to put practical, achievable and effective marketing activities in place? Our popular marketing healthcheck is a great starting point!
We will help you to identify those things that make your company special, devise a marketing strategy to leverage them effectively and develop a roll-out plan for executing it all.
Content strategy and content generation
What you say is just as – if not more – important than the channels you choose to say it via. Without strong content, people won’t stick around on your website or engage with your social media channels like Facebook, Twitter, LinkedIn, YouTube and more. And it’s all very well having a new website or social media presence, but unless you’re keeping it fresh with blog /status posts, engaging in conversation, talking about case studies, sharing opinion pieces and perhaps even white papers, your customers are going to lose interest (and even wonder if you’re still in business).
Often online platforms become unmaintained white elephants – we can help you avoid that. We help our clients keep the flow of content from their marketing channels fresh, relevant, topical and interesting – all with the aim of increasing conversions and sales. Our Facebook content strategy sessions are particularly popular – helping clients determine how their Facebook fan page(s) can help them achieve business goals. We are also involved in generating content for and moderating fan pages for a number of high profile brands.
Outsourced marketing management (OMM)
No in-house marketing manager? No problem. We’re already doing outsourced marketing management (OMM) for a number of companies who have allocated a budget of R15K+ per month for their ongoing marketing. We look after their regular marketing activity (e.g. websites, brochures, newsletters, social media, branding, corporate identity, etc.) and manage their marketing suppliers (web developers, writers, designers, etc.).
Working closely with you to ensure we understand your business thoroughly, we’ll take away your marketing headaches and make sure things get done properly, on time and within your budget.
For companies who want a bit of a marketing steer but can handle some of the implementation themselves, our marketing coaching service is ideal. You’ll have access to highly experienced marketing consultants for an agreed number of hours each month (recommended minimum is 8 hours).
This time can be used for marketing strategy reviews; to brainstorm or bounce ideas around with an outside person; or for input on specific projects (you can also use it for things like getting us to proofread final copy or give our input on creative work).
Budgeting and supplier sourcing and management
With our massive network of freelancers and small agencies (we’re a division of Freelancentral.co.za), we’re uniquely able to source the best marketing people out there for you.
We’d be happy to find the best writers, designers, developers and more – for each of the elements in your implementation plan – and gather estimates and prepare a detailed budget for you.
Positioning statements and core copy
Get your marketing off to a sound start with a well-written positioning statement that succinctly, simply and engagingly tells people what you do.
This option also includes preparing an elevator pitch (1 min and 3 min versions) and 300 word company profile/bio.
Ongoing strategic marketing guidance
Ensure your marketing stays on track – and that you’re not missing out on any new tricks – by inviting us to spend a couple of hours a month/quarter with you to provide objective marketing guidance. We can also help with the assessment and measurement of your current marketing campaigns.
Or read what our clients have to say about us.