Marketing strategy (‘healthcheck’) and implementation planning.
Need to put practical, achievable and effective marketing activities in place? Our popular marketing healthcheck is a great starting point!
We will help you to identify those things that make your company special, devise a marketing strategy to leverage them effectively and develop a roll-out plan for executing it all.
Content strategy and content generation
What you say is just as – if not more – important than the channels you choose to say it via. Without strong content, people won’t stick around on your website or engage with your social media channels like Facebook, Twitter, LinkedIn, YouTube and more. And it’s all very well having a new website or social media presence, but unless you’re keeping it fresh with blog /status posts, engaging in conversation, talking about case studies, sharing opinion pieces and perhaps even white papers, your customers are going to lose interest (and even wonder if you’re still in business).
Often online platforms become unmaintained white elephants – we can help you avoid that. We help our clients keep the flow of content from their marketing channels fresh, relevant, topical and interesting – all with the aim of increasing conversions and sales. Our Facebook content strategy sessions are particularly popular – helping clients determine how their Facebook fan page(s) can help them achieve business goals. We are also involved in generating content for and moderating fan pages for a number of high profile brands.
Outsourced marketing management (OMM)
No in-house marketing manager? No problem. We’re already doing outsourced marketing management (OMM) for a number of companies who have allocated a budget of R15K+ per month for their ongoing marketing. We look after their regular marketing activity (e.g. websites, brochures, newsletters, social media, branding, corporate identity, etc.) and manage their marketing suppliers (web developers, writers, designers, etc.).
Working closely with you to ensure we understand your business thoroughly, we’ll take away your marketing headaches and make sure things get done properly, on time and within your budget.
Marketing coaching
For companies who want a bit of a marketing steer but can handle some of the implementation themselves, our marketing coaching service is ideal. You’ll have access to highly experienced marketing consultants for an agreed number of hours each month (recommended minimum is 8 hours).
This time can be used for marketing strategy reviews; to brainstorm or bounce ideas around with an outside person; or for input on specific projects (you can also use it for things like getting us to proofread final copy or give our input on creative work).
Budgeting and supplier sourcing and management
With our massive network of freelancers and small agencies (we’re a division of Freelancentral.co.za), we’re uniquely able to source the best marketing people out there for you.
We’d be happy to find the best writers, designers, developers and more – for each of the elements in your implementation plan – and gather estimates and prepare a detailed budget for you.
Positioning statements and core copy
Get your marketing off to a sound start with a well-written positioning statement that succinctly, simply and engagingly tells people what you do.
This option also includes preparing an elevator pitch (1 min and 3 min versions) and 300 word company profile/bio.
Ongoing strategic marketing guidance
Ensure your marketing stays on track – and that you’re not missing out on any new tricks – by inviting us to spend a couple of hours a month/quarter with you to provide objective marketing guidance. We can also help with the assessment and measurement of your current marketing campaigns.
Click here to read about the benefits of outsourcing your marketing.
Or read what our clients have to say about us.
