We’ve had a busy few weeks, culminating last week in Jo presenting at the two Facebook Connects events in Jo’burg and Cape Town. Organised by the Habari Group, who is Facebook’s representative in South Africa, these events were platforms for local and international speakers to talk about what’s happening on the social media site – and showcase how it can be used effectively as part of a marketing mix.
Jo’s talk entitled ‘Building content strategies for brands on Facebook’ was well-received and looked at what a content strategy is and why you need it. Her talk was summarised nicely by BizCommunity’s Issa Sikiti da Silva and their blogger Terry Levin – click their names to read their respective write-ups.
If you missed Facebook Connects, the good news is that Habari will be running them every quarter. Join Habari’s Facebook page to keep in the loop, or download the presentations from the February events here.
Just to explain Peppermint Source’s involvement with Habari: We have been working with Habari since October 2010 on Facebook content strategy, page management and copywriting projects for a number of high profile national brands. Habari have just launched a new social media division, Domino, who outsources the specialist field of content strategy to us here at Peppermint Source. (Note – there’s no ownership here – we simply have a MOU in place; we’re still independent!)
So if your agency would like to add content strategy to your service bundle too, give us a call. And if you are a brand or agency thinking about starting up, or refreshing your Facebook page, PLEASE do a proper content strategy exercise first! It will save you
