We enjoy working with a range of companies, both locally and internationally.
- First Coast Technologies had never done any formal marketing, but we’ve now given their website a content overhaul; launched a new site for one of their leading brands; implemented SEO and PPC campaigns and launched e-newsletters. More, in the way of PR and a ground-breaking event, is planned for 2010.
- Design and web agencies often don’t have the need for a full-time in-house strategist, so we’re a nice resource for them to pull in on a project-by-project basis. Currently we work like this with a couple of design agencies in Cape Town, on a range of client accounts.
- Molo Afrika Speech Technologies felt that after 8 years of successful business, it was time to do some marketing! While they are very busy already, we’re currently focused on brand building via a corporate identity makeover, brochure and a redo of their website. Lead-generation activity like PR and SEO is planned for 2010.
- Waterfront Web is a online marketing and web development company, whose flagship project, WineWeb.co.za, is one of South Africa’s leading online wine retailers. We are working with them to refine their marketing strategy for both WineWeb and its holding company.
- The Institute of Certified Bookkeepers. We’ve been working with the ICB for several months now to pep up their newsletter, in order to inform and enthuse their members.
Does this sound like you?
All of our clients have been in one or more of these situations… do any sound familiar to you?
- I know I should be doing some marketing but I have no idea where to start.
- Marketing? Scares me. Lots of jargon, flashy people in suits or intimidating airy-fairy creatives – eek.
- I can’t afford to do any advertising – we’re in a recession after all! Marketing’s so expensive.
- I just don’t have time to get around to doing marketing.
- Nobody in our company has a marketing background – we’re all techies / accountants / – so nobody wants to do it and it doesn’t get done.
- I believe 500% in my company but still only have a small client base (or all my client eggs are in one basket)… but don’t know how to go about finding more clients.
- I don’t want to get ripped off by ad agencies. I’ve heard they are just concerned about winning awards.
- I don’t have time to manage marketing stuff.
- I actually don’t know what we should be doing or who I should hire to do it. Do I need a designer? A writer?
- Even if I knew what I wanted, I’ve never worked with creatives before.
- How do I know which agencies / freelancers are reputable?
